Streaming & OTT Advertising That Finds Your Audience
Put your brand on the biggest screen in the house. We plan, produce, and place connected TV (CTV) and over-the-top (OTT) video ads across premium apps and devices to build awareness and drive action.
- ✔ Avg. VCR 95%
- ✔ Premium Inventory
- ✔ Zip-Level Targeting
What Is Streaming & OTT Advertising?
Streaming and OTT (over-the-top) advertising delivers video ads through internet-connected devices—smart TVs, streaming boxes, gaming consoles, and apps—outside of traditional cable. Your message appears alongside premium shows and live content where audiences are highly engaged.
Why Streaming & OTT Works
- High attention — full-screen placement on TV devices boosts recall.
- Premium context — your brand runs on trusted, brand-safe inventory.
- Targeting precision — reach by ZIP, DMA, interests, demo, and household attributes.
- Measurable results — track reach, frequency, VCR, and site/store lift.
Our Approach
Creative Built for TV
Cut-downs (:06/:15/:30), clear branding in first seconds, and strong CTAs.
Advanced Targeting
Geo (ZIP/DMA), interests, lookalikes, retargeting, and household-level options.
Premium Inventory
Access to top streaming apps and device ecosystems (CTV, mobile, desktop).
Performance & Lift
Real-time reporting on reach, frequency, VCR, and traffic lift to site or store.
Benefits of Streaming & OTT Advertising
- Full-screen storytelling on connected TVs for maximum impact.
- Extend reach beyond linear TV with precise digital targeting.
- High video completion rates (VCR) and strong brand recall.
- Flexible budgets; scale from local to regional and national campaigns.
Key KPIs We Track
Reach & Frequency
How many households we hit and how often.
VCR (Completion)
Percent of viewers who finish your ad.
CTR / Site Visits
Click-through and verified traffic lift.
ROAS / Conversions
Return on ad spend & downstream actions.
Why Choose Vera Vow
We combine TV-ready creative with precise targeting and transparent reporting. Our team manages everything end-to-end so your streaming and OTT investment turns into real outcomes—brand lift, traffic, and sales.
Ready to reach viewers on streaming & OTT?
Let’s plan a campaign that puts your brand on the big screen.
