Traditional Broadcast Advertising | TV & Radio Campaigns | Vera Vow
Traditional Broadcast · TV & Radio

Expand your reach with traditional TV and radio advertising campaigns.

Vera Vow develops high-impact traditional broadcast campaigns that put your brand on TV and radio stations across local, regional, and national markets. From scriptwriting and production to media buying and reporting, we ensure every dollar is maximized.

  • TV and radio spot production
  • Prime-time and drive-time scheduling
  • Demographic and geographic targeting
  • Transparent reporting and metrics
TV Sample
Radio Sample

Why choose traditional broadcast?

Mass reach · High impact · Trusted media

Mass awareness

TV and radio remain powerful channels to reach broad audiences quickly and cost-effectively at scale.

Prime placements

Secure prime-time TV slots and drive-time radio to capture attention when engagement is highest.

Creative impact

From storytelling TV commercials to memorable radio tags, we handle concept through production.

What is broadcast advertising?

TV (OTA/cable) · Radio (AM/FM) · OTT/CTV coordination

Broadcast advertising uses linear television and terrestrial radio to reach large audiences in specific Designated Market Areas (DMAs). Effective campaigns balance GRP/TRP goals, reach, and frequency while aligning creative to high-attention dayparts and programs. Vera Vow plans and buys TV and radio to complement your digital mix, coordinating schedules, flighting, and creative for consistent message recall across channels.

Planning inputs

  • Station proposals, CPP/CPT benchmarks, Nielsen/Comscore insights
  • Audience composition vs. ICP, seasonal demand, and competitive pressure
  • Flighting strategy, daypart mix, and spot length (:15 vs :30)

Measurement options

  • Post-buy summaries, delivery vs. order, and makegoods
  • Promo code & QR tracking, vanity URLs, and call tracking
  • Brand-lift studies and MMM support for larger campaigns

Ready to broadcast your message?

Let’s craft a campaign built for impact.

Our team will develop a tailored TV or radio strategy that aligns with your audience, budget, and goals — complete with professional production and measurable outcomes.