Geo-Fencing & Microproximity | Hyper-Local Targeting & Attribution | Vera Vow
Location Marketing · Geo-Fencing · Microproximity

Pinpoint audiences with geo-fencing and microproximity — and prove impact offline and online.

We draw precise geo-fences around stores, competitors, venues, and neighborhoods to deliver privacy-safe ads to devices observed within those boundaries. For ultra-tight zones, microproximity activates at a few meters around points of interest (POI), perfect for trade areas, events, campus paths, and drive-thru lanes.

  • Polygon-level geo-fences (not just ziplines or ZIPs)
  • Microproximity down to sub-50m activation zones
  • Audience refinement by dwell, time-of-day, recency
  • Cross-device reach with frequency guardrails

What we deliver

Precision · Scale · Proof

Hyper-local activation

Custom polygons around stores, events, competitors, and neighborhoods with time-boxed flighting and frequency control.

Microproximity layers

Tight radii for on-lot, in-store, or campus paths; ideal for conquesting, grand openings, and short-dwell touchpoints.

Attribution & lift

Foot-traffic lift, POS matchback, promo/QR tracking, and site conversions so you see incremental impact clearly.

How it works

Define · Activate · Measure

1) Define fences & POIs

We map polygons and microproximity points using high-accuracy place data. Layers include dayparting, dwell thresholds, and recency.

2) Build the audience

Opt-in mobile ad IDs and privacy-safe data signals expand reach across apps and web with sensible frequency caps.

3) Serve creative

Static, rich media, video, and audio placements across premium inventory plus retargeting for exposed devices.

4) Measure results

Footfall studies, conversion pixels, unique codes/QRs, and MMM support for larger budgets. Transparent post-buy summaries.

Targeting & data options

Context · Behavior · Proximity

Context & time

Align to moments: workday vs. weekend, commute windows, event start/end, weather-based triggers, and seasonal spikes.

Behavior layers

Add interests, category visits, and recency to refine who sees your message while respecting user privacy.

Exclusions & controls

Filter by home/work inference, schools/sensitive places, and set caps to avoid fatigue and overspend.

Privacy, compliance, and brand safety

Consent · Transparency · Control

Privacy-first

We use consented, de-identified signals and comply with applicable laws and platform policies. Sensitive locations are excluded.

Quality inventory

Premium exchanges and allowlists, creative QA, and fraud prevention ensure your ads appear where they should.

Ready to draw the right lines on the map?

Geo-Fencing · Microproximity

Tell us your locations, competitors, and goals. We’ll propose fences, flighting, and measurement that fit your market and budget.

Infographic about Device ID targeting, explaining different targeting types with icons and text.
Product info: Device ID and Geo Fencing with hand holding a phone.
Brochure about microproximity for mobile devices. Features a city skyline, laptop showing map, and white/teal text.