Paid Search · Google Ads · Microsoft Ads

Revenue-driven SEM that balances volume, efficiency, and quality.

We architect profitable paid search and shopping programs across Google and Bing: clean account structure, keyword intent mapping, and data-driven bidding. From build to scale, your search dollars work harder and prove it with transparent reporting.

Intent-based keyword clusters & exact match guards
Performance Max & Standard Shopping for ecommerce
Lead-gen setups with enhanced conversions & call tracking
SQL-friendly reporting with cost, revenue, and LTV

What we deliver

Structure · Bidding · Creative

Clean account structure

Logical campaigns and ad groups, SKAG-lite clusters by intent, negatives at each tier, and naming standards for fast QA.

Smart bidding

Value-based bidding (tCPA/tROAS), data thresholds respected, seasonality adjustments, and budgets that ladder to goals.

Creative & extensions

Compelling RSAs, sitelinks, callouts, structured snippets, image extensions, and assets tested with holdouts.

How it works

Discover · Build · Optimize · Scale

1) Discovery & blueprint

Audit, goals, ICP, and funnel mapping. Keyword universe and intent tiers (brand, core non-brand, category, competitor).

2) Build & launch

Campaigns, ad groups, assets, and tracking. Shopping feeds cleaned (GTIN, titles, attributes) and PMax guardrails in place.

3) Optimize weekly

Query trimming, negatives, asset pinning tests, bid modifiers, budgets by MER/CPA, and location/daypart tuning.

4) Scale with control

Incremental budgets to highest-return tiers, feed expansion, DSAs for coverage, and experiments for new segments.

Targeting & formats

Keywords · Audiences · Shopping

Keywords & match

Exact & phrase for control; DSA/PMax for coverage. Robust negatives and brand protection policies.

Audiences

Remarketing, custom intent, in-market, and similar segments layered as observation or targeting depending on goals.

Shopping & PMax

Feed health, title/attribute optimization, campaign priority stacking, and query sculpting for profitable growth.

Measurement & reporting

Attribution · Quality · Transparency

Conversion accuracy

Enhanced conversions, offline uploads, call tracking, and deduped micro-conversions aligned to business value.

Clarity on impact

Auction insights, search term quality, assisted conversions, and budget pacing — all visible in clean reports.

Ready to turn intent into revenue?

Google Ads · Microsoft Ads · Shopping

Share your goals, products/services, and markets. We’ll map the right structure, bidding, and creative to hit target CPA or ROAS — with transparent reporting.