How OTT Advertising is Reshaping the Flooring & Home Improvement Market

Today’s homeowners aren’t flipping through cable channels for inspiration—they’re streaming it.

From HGTV-style shows on Hulu to DIY tutorials on YouTube TV, consumers are spending

more time on connected devices than ever before. That’s why OTT (Over-the-Top) advertising

is becoming a must-have strategy for flooring and home improvement companies.

Whether you’re a local flooring store in a small town like Twin Falls, Idaho or a remodeling

brand with multiple locations, OTT advertising helps you connect with motivated homeowners at

the exact moment they’re dreaming about their next project.

What Is OTT Advertising?

OTT refers to content delivered over the internet, bypassing traditional cable or satellite.

Platforms like Hulu, Roku, Sling, and Peacock stream entertainment directly to TVs, tablets, and

phones.

For flooring and home improvement brands, this means you can place ads directly inside the

content your ideal customers are already watching—think home renovation shows, DIY

networks, or family movies where the audience is likely to be homeowners.

Benefits of OTT Advertising for Flooring & Home

Improvement Services

1. Pinpoint Targeting

Reach homeowners in your service area with precision. You can target by:

• Zip codes or neighborhoods (perfect for local flooring showrooms)

• Demographics (homeowners, age, household income)

• Behavior (DIY enthusiasts, recent movers, in-market for flooring or home upgrades)

This ensures your message reaches the exact families most likely to start a remodel or flooring

project.

2. High Engagement with Non-Skippable AdsOTT ads are non-skippable on most platforms. Viewers are fully engaged, and completion rates

often exceed 90%, meaning your flooring brand gets seen and remembered.

Imagine showing a beautiful living room with hardwood floors or a kitchen makeover ad to

someone streaming a home renovation show—they’re already in the right mindset.

3. Measurable Results

Unlike traditional TV, OTT offers real-time data. You’ll see:

• Impressions (how many times your ad played)

• Completion rates (how many people watched all the way through)

• Geographic performance (which neighborhoods respond best)

Some platforms even allow website visit attribution, so you know if someone saw your ad and

then visited your flooring website.

4. Flexible Budgets for Local Stores

You don’t need a national-level budget to advertise on TV anymore. OTT allows flooring and

home improvement companies to:

• Start with smaller, local ad buys

• Test different creative messages (e.g., “Luxury Vinyl Flooring Sale” vs. “New Showroom

Now Open”)

• Scale up once you see results

5. Multi-Device Reach

Your ads don’t just appear on smart TVs. They also reach homeowners on:

• Tablets (perfect for planning projects)

• Phones (great for driving traffic to your website or showroom)

• Streaming devices like Roku or Fire TV

This ensures your brand is always in front of customers, no matter how or where they watch.OTT vs Traditional TV for Flooring Stores

Why Flooring Companies or Home Improvement Services

Should Embrace OTT Now

Homeowners are streaming more than ever, and their next flooring or remodel project often starts

with inspiration from what they watch. By putting your ad in front of them—while they’re

imagining new hardwood floors or a dream kitchen—you position your brand as the natural

solution.

OTT advertising helps flooring and home improvement companies:

• Win local visibility

• Convert streaming inspiration into store visits

• Maximize ROI with precise targeting

Rocky Mountain Flooring has been running successful monthly OTT campaigns with us and have increased their website visitors and walk-ins. To see the case study click here.

Click Here to View a Rocky Mountain Flooring Streaming Ad.

Ready to Reach Homeowners Where They Watch?

We know how important it is to connect with local families at the right time. Partnering with

Vera Vow, we can help you leverage OTT advertising to showcase your brand on the screens

that matter most.

Whether you’re remodeling, building new, or upgrading your home, OTT makes sure

homeowners know exactly where to find the flooring they’ll love, or the services they need.